In the modern age, in which customers are overwhelmed with information about brands and products both online and offline, beating your competitors can be a challenge. Not only do you need to capture your audience’s attention from among the marketing noise, but you also want to encourage them to learn about your product and, eventually,… Continue reading 5 Print Marketing Ideas to Beat Your Competitors

Brochures are an effective and cost-efficient way of getting the word out about your brand, event or promotion. In contrast to the flyer or the poster, brochure folds give an interactive 3D element. Customers have to actively interact with your brochure in order to access information. Which offers opportunities for more profound connections with them.… Continue reading 6 Most Popular Types of Brochure Folds

In the current digital age, some might think that print marketing is dead. In fact, the opposite is the case. Innovative brands are using the physical and tactile nature of print alongside the exciting capacity of digital marketing to create engaging experiences for customers. Many companies now pursue a digital-only marketing strategy. However recent studies… Continue reading 6 Print Marketing Materials That Still Have A Place In The Digital World

When it comes to print marketing, effective color management is key to ensuring that your color schemes remain consistent throughout your printed and digital materials. Besides print resolution, image size, paper quality and bleed, color management in offset printing is one of the most common issues faced by clients at ChilliPrinting. What is Color Management?… Continue reading Color Management In Offset Printing: RGB Vs CMYK

In recent years, many businesses have been making the switch to digital. Others remain firmly loyal to print, posing the enduring question: print marketing vs digital marketing – which is better? Print marketing is tried and tested. We know what to expect; it’s authentic and trustworthy. But print marketing also faces accusations of being outdated… Continue reading Is Print Marketing Better Than Digital Marketing?

Flyer printing is a great way to advertise your business. Remember, the most effective marketing is simple, affordable and trustworthy, and flyers are exactly that. A strong flyer design will be beautiful, memorable and thought-provoking. The simple beauty of it is that you can reach out and touch it. It engages us on a physical… Continue reading 10 Flyer Design Tips To Boost Your Marketing Campaigns

In today’s world of mass media, digital marketing and commercial clutter, consumers are confronted with a daily deluge of information. Many marketing techniques (television, radio, SMS, and internet advertisement) have become little more than white noise, cluttering up consumer’s lives. The last thing you want is for your marketing campaign to add to that noise.… Continue reading Have You Tried On Ground Marketing Yet? Here’s Why You Should!

Print Resolution is simply the level of detail in a printed image. Higher resolution means higher detail, and can be measured in dots per inch (DPI). The more dots (of ink) that are printed per inch, the higher the resolution of the image – therefore the higher the quality in terms of sharpness and detail.… Continue reading Print Resolution: What Is It And Why Is It So Important?

Print is not dead. In fact, it’s undergoing a resurgence. With the world being flooded by digital marketing, people don’t know where to look. As a result, print has carved out a new niche as a more trustworthy, reliable and memorable mode of marketing. That’s right, print is the new medium. According to Joe Pulizzi… Continue reading How To Boost Your Business With Local Print Marketing Campaigns

The most effective marketing is simple, personal and trustworthy. In 2018, this will be more important than ever as new print marketing trends will emerge. With so much going on digitally, if you’re not careful, your marketing will get lost in the noise. Print marketing can be compelling, memorable and engaging. The simple beauty being… Continue reading 9 Definitive Print Marketing Trends of 2018

Motivational posters can be found all over the world and are used by distinct groups for different purposes. Athletes use them to train harder, managers use them to improve productivity and morale. And college students mostly use them for a good laugh. There are plenty of organizations that have discovered the effectiveness of inspirational posters.… Continue reading 10 Awesome Motivational Posters For Your Office

An oft-forgotten part of the design process is deciding the right paper size for your next poster or flyer campaign. Imagine the scenario where you have everything designed. And also planned out for your next poster or flyer and it just doesn’t come out right on paper. Whether the design feels too busy or the… Continue reading Size Matters: How To Select The Right Paper Size For Your Posters & Flyers