Strangely enough, many marketers are fired up about using digital ad campaigns, but hesitant when it comes to print campaigns. They say print can’t achieve the same results they get with digital campaigns, which is not entirely true. If used correctly, print materials can be even better at engaging customers to take action. In order… Continue reading How to Convert Leads From Your Print Ads
The 7 Most Common Print Design Mistakes
Don’t underestimate the power of print. Well-designed printed materials enable businesses to connect with customers in a very physical way. Print can give businesses an advantage in the digital age. Whether you’re an experienced print designer or beginning your first print design project, there are some key points to remember. Read on, and take note… Continue reading The 7 Most Common Print Design Mistakes
How Creative Business Cards Are A Sure-fire Way To Catch Attention
Remember the good old days before LinkedIn and social media? Back then, the best way to get your information out there was through billboards and business cards. Much has changed since then, except for the fact that business cards remain a great way to advertise your company. Regardless of your industry or the size of… Continue reading How Creative Business Cards Are A Sure-fire Way To Catch Attention
The Ultimate Guide To Choosing The Right Paper Weight
Paper comes in a huge variety of weights, sizes, and textures. This versatility makes it extremely useful in all manner of corporate and creative print projects. While this variety makes paper so effective, it can also be confusing. With so much choice, differentiating between the countless weights, types and thicknesses of paper can be a… Continue reading The Ultimate Guide To Choosing The Right Paper Weight
7 Must-Have Real Estate Marketing Materials
If you want to be an industry leader in the world of real estate, you’ll need an effective marketing strategy. This means, first and foremost, effective marketing materials. A truly strong real estate campaign will combine the latest in digital marketing techniques with an innovative take on the tried-and-tested strategies of print marketing. Here to… Continue reading 7 Must-Have Real Estate Marketing Materials
Our Guide To Understanding The Most Common Poster Sizes
Posters are great. Whether for event advertising, product marketing, or simply for decoration, they can be captivating, beautiful and cost-effective. But choosing the right poster size is key. This will depend on where you intend to display your poster, and what is it advertising. Whether you’re bulk printing or designing your own custom posters, it’s… Continue reading Our Guide To Understanding The Most Common Poster Sizes
Print Bleed Explained
When it comes to printing, bleed is your best friend. It’s of vital importance when making sure your print file comes out looking exactly how you want it to on paper. But many people don’t know how to use bleed, or why it’s so important. In fact, as a print company, missing bleed is by… Continue reading Print Bleed Explained
Photo Editing Tips and Trends
Having viewed all famous photographers’ works and read their interviews, we’ve gathered top 10 latest photography editing trends. Your photo retouching style is one of the main ways you can stand out from the crowd of numerous amateur photographers and photo retouchers. And clients will pick a photographer based on their photography style.
15 Blogs For Graphic Design Inspiration
As a print company, we receive all kinds of designs – from the blurry, garish and badly edited, to the most beautiful print materials, which become works of art in their own right. We know what makes a good design, and if you want to make the most effective print marketing materials, you’ll need to… Continue reading 15 Blogs For Graphic Design Inspiration
TrueType vs PostScript Fonts: Which is Better When it Comes to Print?
Futura. Arial. Times New Roman. Garamond. Helvetica. Most of us are familiar with these widely used and well-loved TrueType vs postScript Fonts. Each font has a unique look and feel, and some will be better suited to your needs than others. When you’re creating custom posters or flyers, you’ll want to choose the perfect font… Continue reading TrueType vs PostScript Fonts: Which is Better When it Comes to Print?
How Direct Mail Can Boost Your Online Presence
The benefits of digital marketing are well documented; wider reach, interactivity, and extreme cost efficiency. Put simply, the digital age has transformed the way we communicate. And opened up a myriad of new opportunities for effective marketing. Yet the mistake many companies seem to make is assuming that this spells the death of traditional marketing… Continue reading How Direct Mail Can Boost Your Online Presence
9 Black Friday Marketing Tips To Boost Sales
Black Friday is almost upon us. On November 23rd, 2018, the hysteria of the holiday season will show its full force, bringing with it a frenzied shopping spree that’s set to make up 30% of all sales for the year. Black Friday is a hugely influential marketing opportunity, and it’s essential to get it right.… Continue reading 9 Black Friday Marketing Tips To Boost Sales