There are billions of people on planet Earth with unique minds working in a peculiar manner. By every passing second, these old minds are replaced by the new ones as one generation replaces the other. Thus, the cycle of innovation and creativity never stops, and with every new decade comes novel ideas.
In the printing industry, as the number of players increase drastically, it is important to keep pace with the ever revolutionizing world to make sure that you do not get kicked out of the game. Although COVID-19 has temporarily paralyzed the business industry, by following these tips, you can grow your business at a much faster pace.
Significance of the designer’s inspiration
Being a designer is not easy. This is because you always have to thrive to think of something new, different, up-to-date, and innovative. Designers are the ones who have trained their minds to think outside the box. Their minds are not bound by the shackles of traditional and typical ideas. But sometimes, they get stuck because of a lack of inspiration. The following ideas will help you open some chambers of your brain:
Personalization
The significance of personalization and customization in the print industry can never be overemphasized. If you want your business to climb up the ladder of success, you have to understand the consumer’s requirements and develop a statement or initiative that will speak to your customers. Translating the wishes of the clients on paper while reflecting their brand image is the key to success.
For this purpose, you must choose everything from the company’s name and logo to other miscellaneous stuff like lanyards carefully. For instance, you can get innovative customized print material for the company, such as tags and postcards.
Photography
It is not easy to portrait the image which matches perfectly with your content. Nothing can be better than shooting your own stock photography. After all, you know exactly what you want, how you want it to be and what reflects your vision. It will also enhance creative skills as designing and photography go hand in hand.
Brochures
Brochures is worth going for. Brands do not usually resort to this print collateral to grow their business but it is one of the most effective ways to attract attention and deliver your message in no time. It is a comprehensive and precise informative innovative piece of paper where you can explain everything about your service or product.
Posters & Prints
Otherwise, all you will have will be a rough draft. These applications will help you perfectly polish the draft and get a masterpiece out of them. The use of these tools will not only help you explore new techniques to become a designer of huge capacity but will also prove to be a great source of inspiration. The rest of the work is done by the companies which provide some of the best printing services of all time.
Go Through Books & Magazines
One of the oldest and most effective sources of inspiration is a book. It has been seen in history that people who read more had more innovative minds. This is because a book is a time-traveling machine; it can take you in both the past and future giving a limitless exposure to the world. It also enables you to see the world through someone else’s perspective.
The same thing goes with magazines. A book usually covers one theme. But a magazine is far more pictorial, precise, and readable. It covers diverse topics and as you jump from one section to another, you can create a new thing by making an amalgam of completely unrelated things that always turn out to be a work of art.
Start from the Scratch
When the artists and designers from throughout the world were asked what the most difficult thing is for them, almost all of them shared the same problem. It was to write the first sentence or draw the first line. No matter how many ideas go through designers’ minds while they are in a café with friends having a cup of coffee, when they finally grab their laptops to put them together, they are usually lost. They just don’t know where to start. So, if you are facing the same problem then the perfect remedy for this is to move back to the paper and pencil era.
It is not a compulsory thing for your drawing skills to be masterly as you are just looking for a place to start from. You can consider writing a few words, some irrational sentences, some sort of notions or concepts, you can do doodling or whatever you think will help you. Such raw material helps a lot in getting the required inspiration.
Unique Typeface
Creating a typeface can prove to be one of the hardest nuts to crack. Almost all the designers can come up with an ordinary typeface but coming up with something which proves to be an incredible addition to the portfolio is not everyone’s piece of cake. Moreover, print designers usually do not heed it so much which is a huge mistake. If you want your project to stand out of the others then you have to heed every single detail.
You can make use of different flexible tools and roam around your brain looking for something exclusive. You can consider playing with different colors and fonts and extract some marvelous ideas. Different colors stimulate different parts of the brain which keeps it active and aids in more efficient working. Thus, trying to create a new typeface can also act as a majestic source of inspiration.
Back Up Your Idea With a Proper Story
All the designers who have ever developed masterpieces have stories to back up the idea. Yin Yang which is a Chinese sign does not mind-blowing on the very first look. But as soon as the spectators are told about the story of black representing evil and white representing goodness and the fact that black spot in white is evil in goodness and white spot in black is goodness in evil, makes them the biggest appreciator of this sign.
In short, any design, idea, concept, or notion without a story is meaningless. So, all the designers who are looking for inspiration may find it around them by just being a bit of a critical observant. People who have a deep insight into simple things in their life usually come up with implausible ideas. The same strategy is used by the artists who showcase their work in exhibitions.
Take Help from Humor
There is no doubt in the fact that humor is a gift that all the innovative minders are blessed with. It is also a skill and making appropriate use of it can help you discover novel ideas too. Using funny and moderately hilarious logos attracts the attention of a greater audience. All you need to do is open the cage and let the ideas fly free in the air. Don’t be reluctant to use strange designs as greater the chances of your ideas to stand out of the crowd, the more successful they will be.
Author’s Bio
Nadir Yaqoob is a Professional blogger having 5 years of experience in Business Management, Printing and advertising, also an online Business Consultant & Instructor.